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The Advertising Standards Agency (ASA) have upheld complaints regarding price claims on the website presented the price of a "Pay as you go" handset as "From £59.95 plus £10 top-up". The networks on which the phone was available were presented below, under a tab labelled "Pay as you go". Each network was listed with its accompanying cost, in the format "£59.95 plus £10 top-up".

The ASA...
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